COMMUNICATION BARRIERS: A STUDY OF FACTORS AND TECHNIQUES THAT CONTRIBUTE TOWARDS SUCCESS IN INTERPERSONAL COMMUNICATION

Guilherme Pereira Guimarães Miziara, Marcelo Jasmim Meiriño, Geisa Meirelles Drumond

Resumo


Mass media are in constant expansion and the ability to communicate successfully is a competitive advantage for professionals and organizations alike. However, in order to communicate successfully, it is not enough to pass on information to the recipient or to be in possession of the knowledge to be transmitted. It is necessary to know the recipient and oneself as well. That being the case, the aim of this study is to find out whether the use of communication techniques and the knowledge of the speaker’s blind spots and highlights make for better results in presentations and interactions with a team. This study utilizes qualitative and exploratory research techniques. The sample analized consisted of 30 (thirty) leaders (directors and managers) acting in institutions and private firms; and 30 (thirty) collaborators, acting in institutions and private firms; who answered a closed questionnaire containing 21 (twenty one) questions, as well as 3 (three) general questions intended to establish the participants’ profile. The results obtained indicated that there are differences between the perceptions of collaborators and those of leaders or speakers. This study highlight the importance of investing in training in communication, given that the audience’s perceptions tend to differ from the perceptions of speakers, which in turn has a direct impact n the results sought by firms. In that sense, it seems fair to say that the aims of the study were achieved and confirmed. It is suggested that the present study should be replicated in classrooms, with a view to finding out how communication techniques and factors can be brought to bear on general Education.


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ISSN: 1679-9844 
  

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